Chocolate Labrador Wearing a Fake Nose

Why Seeing (the Unexpected) Is Often Not Believing

Source: National Public Radio

If you were walking in the park, talking on a cell phone, you’d notice a clown riding by on a unicycle, right? The surprising answer is, not necessarily. On this multimedia page, award-winning science reporter Alix Spiegel explores the phenomenon of inattentional blindness, in which we miss seeing something obvious but unexpected.