Culture & Society





Expensive specialty coffee: Dollar sign drawing on a latte coffee cup

How Shops Deceive You – The Decoy Effect Explained

Source: Psychology Exposed (on YouTube)

Do you sometimes feel like you made a choice you didn’t really want to make? Marketers use a lot of tricks to get you to spend more money than you meant to. One of the most popular is “the decoy effect.” When faced with two choices—like a small or large drink—most people can pick pretty easily. Watch this video to learn how adding a third choice, or a “decoy” (like a medium size), can actually manipulate you into buying the more expensive option—even if you didn’t really want to.


Two hands draw each other

Artist M.C. Escher Spent a Lifetime Distorting Perspective

Source: PBS NewsHour

M.C. Escher was a Dutch graphic designer known for his innovative optical illusions, impossible drawings, and transforming tessellations, or interlocking tiles that slowly morphed from images like squares to fish to birds and back again. This video is from an exhibition of Escher’s art, which is no longer on display, but it nicely summarizes both his distinctive style and his continuing impact on popular culture.


Professional Girl Gamer Plays in MMORPG/ Strategy Video Game on Her Computer. She's Participating in Online Cyber Games Tournament, Plays at Home, or in Internet Cafe. She Wears Gaming Headset

The Joy and Misery of Hunting for Video Game Trophies

Source: Wired

Many modern video games include a list of achievements that players can earn as they play. These trophies often reward the player for taking actions beyond the normal plot or path of the basic story. For some, achievements reward creative gameplay, add replayability, and encourage exploration. For others, they are annoying, repetitive distractions that artificially make a game seem bigger or more complex than it is. What do you think? Do achievements make games feel more or less enjoyable?