Not Just Millennials: Consumers Want Experiences, Not Things
Source: Advertising Age
Today’s consumers prefer to spend money on experiences rather than material things.
Today’s consumers prefer to spend money on experiences rather than material things.
Four Irish students from a school in Co. Clare beat 4,000 other students from around the world to scoop the NASA prize at the International Space Development Conference in Puerto Rico.
Read this first-person account by a woman who worked in the Lowell, Massachusetts, textile mill in the 1830s and 1840s. She describes the role women played in society at the time and recounts one of the first strikes in U.S. history.
Early personal computer advertising needed to explain the need for such devices.
Droughts can be disastrous, but scientists have new technology to help them predict wet weather patterns and their effects around the world.
View the photo gallery and read the captions for an overview of the settlers and workers affected by the transcontinental railroad. Explore the links on the left for more information on the topic.
Researchers at MIT are looking at how data collected from individuals and groups can be used for functions such as predicting sociopolitical change or measuring the effectiveness of policies in the developing world.
In April, physicist Stephen Hawking and a Russian billionaire announced plans for mankind’s furthest-ever exploration.
Superintendent Darryl Adams decided that every student in his California school district would have access to the internet. Read about how he put school buses to work at night to get students connected to their schools.
In the 1990s NASA sent Galileo to Jupiter and as a result believe strongly that there is an ocean beneath the frozen crust of Jupiter’s moon Europa. Another mission is planned for the 2020s to discover more about Europa’s potential to host life.