Tag Archives: Culture & Society

Expensive specialty coffee: Dollar sign drawing on a latte coffee cup

How Shops Deceive You – The Decoy Effect Explained

Do you sometimes feel like you made a choice you didn’t really want to make? Marketers use a lot of tricks to get you to spend more money than you meant to. One of the most popular is “the decoy effect.” When faced with two choices—like a small or large drink—most people can pick pretty easily. Watch this video to learn how adding a third choice, or a “decoy” (like a medium size), can actually manipulate you into buying the more expensive option—even if you didn’t really want to.

Two hands draw each other

Artist M.C. Escher Spent a Lifetime Distorting Perspective

M.C. Escher was a Dutch graphic designer known for his innovative optical illusions, impossible drawings, and transforming tessellations, or interlocking tiles that slowly morphed from images like squares to fish to birds and back again. This video is from an exhibition of Escher’s art, which is no longer on display, but it nicely summarizes both his distinctive style and his continuing impact on popular culture.

Professional Girl Gamer Plays in MMORPG/ Strategy Video Game on Her Computer. She's Participating in Online Cyber Games Tournament, Plays at Home, or in Internet Cafe. She Wears Gaming Headset

The Joy and Misery of Hunting for Video Game Trophies

Many modern video games include a list of achievements that players can earn as they play. These trophies often reward the player for taking actions beyond the normal plot or path of the basic story. For some, achievements reward creative gameplay, add replayability, and encourage exploration. For others, they are annoying, repetitive distractions that artificially make a game seem bigger or more complex than it is. What do you think? Do achievements make games feel more or less enjoyable?

Scared girl trapped in a spider web

Ireland: The Home of Halloween Traditions

The historical roots of Halloween date back to the Celtic celebration of Samwain (pronounced “sow-in” or “sah-win”). In modern times, Ireland plays host to some of the largest Halloween parties in the world, including a massive three-day festival in Derry and a Púca Festival in the towns of Trim and Athboy (a púca, or pooka, is a mischievous, shapeshifting spirit). Follow this link to learn more.

Photo of toy - colourful bricks

Why Lego Isn’t (Just) a Toy Company

Twenty-five years ago, Lego was losing $300-million annually and nearly went bankrupt. Plagued by a history of rigid, inflexible control, Lego refused to do partnerships, tried to stop fan creators, had a toy line consumers felt was stale and out-of-date, and was facing unprecedented competition for the attention of their users due to more modern toys—like home video game systems.
It wouldn’t stay that way.
Watch this video to learn how Lego finally learned to listen to its fans, signed its first partnerships, won over adults, innovated its products, and expanded its empire into TV, movies, video games, comic books, theme parks, and more—allowing it to rapidly become the biggest-selling, most profitable toy company on the entire planet.